Insights
What we learn running campaigns here, written down.
What Northeast creators actually cost in 2026 — and why the rate cards are wrong
National rate benchmarks miss the Northeast entirely. Here's how engagement, language exclusivity and platform mix actually price a creator in this region.
Most brands get the Northeast wrong in the first sentence
The eight states are eight different markets. The campaigns that fail treat them as one, and the tells are visible in the first line of the brief.